The opening of Hoe:
The eclectic lush range of women's high end fervor fashion has now emerged through the release of Hoe.The boutique situated in the cosmopolitan heart of the Fortitude Valley officiallt opened its doors late November to an overwhelming reception of Brisbane's savvy Fashionistas.

Hoe's the miracle baby of its founder Miss Vanessa Hoe. the successful retailer and budding business woman who first found initial success through her men's wear boutique Always Habit, and has now branched into the always diverse female market.

Hoe caters for the fashion conscious with home grown street labels Trash Tusa, Bambam, Vanguard, mother Maria, DT Clothes and Haughty Belle. Accompanied with these favourable established brands is upcoming instore ranges from Rufus Green, Will and Roth, I Hate My Skirt, Bragg by Brag, Monster Baby and the stores own official label Hoe.

The girl next door is Hoe she is young, spirited and carefree, she frolicks in the summer breeze with her golden tan and baby doll dress with gorgeous detailing, accesorised with a collection of vintage of vintage inspired jewellery from the 40's and 60's era. When she travels in style she has her leather embossed overnight bag in summer ocean aqua her daisy yellow summer hat and Africana wooden bangles.

When dawn turns to dusk she prepares for a rythmic night in her psychedelic party frock in melon madness, citrus coral, lemon acid, baby pink and baby blue. Combined with her killer heels and glowing makeup she is a sight for sore eyes. she unkowingly commands attention when she enters a room, her leather clutch close to her side, the perfect finishing to a show stopping outfit.

Hoe's the brand that sets all others apart. Hoe here and now, it is a lifestyle within each and every woman out there.

Ph: 07 3852 3727
Address: 2/693 Ann St Fortitude Valley Qld 4006

Fashion Retailer of the Year Awards 2006:
On the 29th of November Vanessa Hoe traveled all the way to Sydney to accept the Runner Up award for Best independent menswear in the national Fashion Retailer of the Year Awards. The night was definitely one to remember, and took place at the Establishment Hotel in the heart of the city. The awards are hosted by TNT and Ragtrader Magazine, and finalists are chosen based on their innovativeness, business and marketing concepts, and of course success! It is a great achievement for Always Habit, and we would like to thank all our loyal customers for making it possible.

Read full article

NRA Fashion Awards 2006:
Saturday the 9th of December saw Always Habit take out its second major award for 2006! Hoe took out the award for Lifestyle Category, with designs inspired by cool London evenings. Fabrics were sourced from Italy and Spain, and the garments hand made in Melbourne by Always Habit?s trusted tailors. It was a fabulous night with wine flowing and appearances from Carla Zampatti, Collette Dinnigan, George Gross and Harry Watt. The ceremony was also televised in New South Wales and Victoria, giving the rest of the country a small taste of what they can expect from Queensland fashion.

To view the full collections, visit www.fussfotografx.com.au

Vanessa on the Radio:
Vanessa was interviewed on radio station 97.3FM on the 21st of December, 2006.

Download Part 1 of the Interview (mp3, 1.98MB)